Digital Marketing Career Trend &Top Marketing Programs for Graduates of 2015


​The period from mid-May to mid-July is one when hundreds of thousands of young adults in their early 20s say farewell to student lives and celebrate future. Yes, graduation season is well underway--with college seniors donning caps and gowns to celebrate their achievement. For those of you who are interested in entering a career in digital marketing, it is time to think about your life after college.

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Why Should You Care About Tag Management? – A Summary Of Forrester’s Report


In the previous blog post, we talked about the fundamental of tag management and how it may solve the problem of too much technology and data. Today, we will go more in-depth with Forrester’s Report on how you can advance you digital intelligence with tag management. Here are some key take ways from the report.
tagmanagement
Problems Faced By Digital Marketers
In the ever-changing digital intelligence market today, CI professionals are struggling to integrate data, insights, and capabilities from multiple analytic-driven technologies to deliver digital intelligence for the following reasons:
■ Ad hoc processes for collecting digital data put digital analytics at risk.
■ Firms struggle to scale digital marketing programs
■ Without real-time data manipulation, optimization is limited. read more

Tag Management Boost Digital Intelligence

 

Digital marketing solutions have evolved significantly over the last decade. Marketers have seen an explosion in the number of digital marketing tools available to them, from a few dozen major email, analytics and advertising services at the beginning of the century, to as many as 2,000 marketing cloud applications today, according to Scott Brinker of ChiefMartec.com.

Ironically, what marketers are facing now is too much technology and data, and the problem is how to efficiently manage it. So what's the solution? Here is where tag management system (TMS) comes in. In fact, it should be the foundation and step 1 of your digital marketing strategy. According to the Econsultancy and Tealium report, 87 percent of digital marketers now believe that tag management is key to their online success. read more

8 Marketing Conferences That You Cannot Miss This Summer



Clock is ticking! It is time to start planning what conferences to attend in the summer of 2015!

6a00d83451b09469e20167618250c6970b-popup1Why can’t you afford to miss digital marketing events this summer? Well, in the ever changing digital marketing industry, nothing remains the same. What used to work well a year ago, may not necessarily be the case now. Therefore it is important to ensure you are aware of the latest news in the industry so you can implement the best practices on a daily basis for your company and clients.

Below is of a list of conferences this summer that we believe you will find useful. Mark your calendar and get ready!

 
Copyblogger Authority Rainmaker

Hosted by CopybloggerThe Authority Rainmaker Conference is new on the scene, and worth every penny to attend. Marquee speakers like Daniel Pink, Ann Handley, Danny Sullivan, Chris Brogan and of course Copyblogger’s Brian Clark will share their expertise on design, website content, traffic and content conversion opportunities.


When: May 13–15

Where: Denver

Price: $995



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Looking Into The Crystal Ball For SEO

 

Ask any digital marketing expert, and he or she will likely agree that SEO is vital for the success of your digital marketing efforts. It seems like successful SEO tactics constantly change. Therefore, figuring out the latest trends is crucial to keep your strategies up-to date.SEO

Brent Gleeson recently published an article on Forbes called 7 Bold Statements About The 10 Year Forecast For SEO where he highlights some trends to pay attention to:

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Google Tells Us To Go Mobile – Google It!

 

It is no secret to marketers that mobile traffic will completely surpass organic traffic for most businesses in 2015. Google recently changed their algorithm to be more mobile friendly. Understanding that the algorithm changes will always be directed towards measuring Google user’s experience, Google believes that users want to find more mobile friendly web pages.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal”, says Google. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

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Are You Measuring What Matters The Most?



Accurate measurement is critical to make sense of today’s complex costumer behaviors. Measuring correctly and making decisions based on accurate data can help marketers ensure they use their budgets most efficiently to explore the right areas and increase their ROI.

There are a few factors that you should consider before launching a campaign. Google recently published a brand new eBook which I found very useful for marketers to understand and measure what matters the most. read more

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