Feb
24




 





Lima Consulting Group Partner, Tealium Raises 30.7 Million

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Tealium raises $30.7 million in venture capital


On Tuesday, February 17th it was announced that Lima's partner Tealium raised $30.7 million in Series D financing, lead by Georgian Partners and Bain Capital Ventures. We extend our congratulations on this exciting accomplishment!

The release states that "This round of funding will allow the

jeffcompany to continue to expand operations both domestically and internationally, and accelerate product innovation in delivering actionable, omnichannel data across the enterprise based on real-time customer intelligence."

Lima Consulting Group is a proud Tealium partner and is looking forward to participate at Tealium's 2015 Digital Velocity Conference in San Diego.

We had the chance to interview Jeff Lunsford, Chief Executive of Tealium last year. Visit the complete Q&A session here to learn more about his vision.

Visit the official and complete Press Release here.
Feb
4




 





So What’s Happening This Year? 2015 Digital Marketing Trends

Multi Ethnic People Holding The Word Trends




This blog posting is my favorite series to author; I’ve been posting a list of 10 digital marketing trends in ’11, ’12, ’13 and '14.  So what’s happening this year?



1. Mobile consumption of websites should overtake desktop volumes.


This isn’t exactly new, but is a trend everyone needs to be aware of: In the past year, websites have now only seen 30% of traffic, and mobile traffic will continue to overtake online traffic for most websites.

According to Cisco’s Mobile Data Traffic Forecast:

  • There will be 788 million mobile-only Internet users by 2015.

  • Global mobile data traffic will increase by a factor of 26 by 2015.

  • World mobile data grew by a factor of 2.6 in 2010 from 2009.

  • Average smartphone usage doubled: 79 MB per month, up from 35 MB per month in 2009.

  • Android operating system data use is rapidly catching up to the iPhone.

  • In 2010 almost a third of smartphone traffic was offloaded onto fixed networks via dual-mode or Femtocells.

  • Millions of people around the world have cell phones but no electricity, and by 2015 a majority in the Middle East and Southeast Asia will live "off-grid, on-net."


There is also a 92% CAGR, or compounded annual growth rate, for mobile usage. I have never seen a CAGR that high before. It represents a tremendous challenge and an incredibly lucrative opportunity for the companies that get it right.

read more
Feb
3




 





How Did We Do in 2014? Q&A Session With Paul Lima

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We met with Paul Lima, Managing Partner at Lima Consulting Group to talk about the top Digital Marketing trends for 2015. We went over some of his previous predictions for 2013 and 2014 and we were amazed to find that most of them happened! We need to find out where he keeps the crystal ball!


We hope you enjoy this Q&A session as much as we did. We encourage you to comment and add any other trends you think will happen this year.


Q: Which of your predictions for 2014 made an impact on the digital marketing industry?


A: I predicted there would be consolidation and personalization in the industry, which happened. Bluekai got bought out by Oracle, Kauffman Hall bought Axium, and Bizo got bought out by Linkedin. 2014 was also the year of Tag Management Systems. They continued to go mainstream and we saw tremendous growth- 2,416% over 3 years.

Q: What would you consider the top 3 digital marketing themes of 2015?

A: Mobile, cloud, and cross channel attribution read more
Dec
16




 





New Year, New Trends For Marketing Technology


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2015 is predicted to be a year of growth for marketing technology. Marketing technologists are expected to multiply, and although there is some predicted company consolidation, the overall technology landscape is expected to grow, and some familiar big companies will enter the tech space. Lines between marketing segments will become blurred as hybridization between marketing and other departments will gain traction.

Read the full analysis by Scott Brinker of chiefmartec.com:

read more
Dec
11




 





Black Friday sales decline, online sales skyrocket

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The American phenomenon of Black Friday shopping has been losing its tread on consumers with this year’s sales down almost seven percent from 2013, according to trade group NRF. Although shoppers are spending less overall and are weary of venturing out to hectic stores, they are more willing to make their purchases online.

Adobe concluded that a new record was set for online shopping over the famous weekend with online Thanksgiving sales reaching $1.33 billion and Black Friday sales hitting $2.4 billion. However, because of more sales starting on Thanksgiving day this year, the margin of sales between the two days was declined from 2013. read more
Oct
17




 





Red Roof Inn Turns Weather Woes Into Major Sales

Case Study

The hotel chain woos stranded airline passengers with deals based on flight cancellations.


Much of the conversation among marketers today focuses on Big Data. More specifically, how marketers can pare it down to make it useful. Leveraging open data—or free information such as government stats or weather information—is one way marketers are using Big Data to inform their campaigns in real time.

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In fact, marketers for hotel chain Red Roof Inn saw an opportunity to use this past winter's weather data to turn travelers' woes into valuable offers and increased sales.

“We wanted the data to show us how to compete [during the harsh winter travel months] when it was so competitive with other hotel companies, and [then determine] how this data could help us outsmart them,” says Marina MacDonald, CMO of Red Roof Inn.

read more
Sep
2




 





Optimize Your Advertising On Facebook


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Anyone advertising on Facebook should take a quick read here.  For our customers who are running advertising with us, or for those thinking about running advertising platforms on our partner platforms from Adobe Media Optimizer or Kenshoo, please pay special attention to the targeting and bidding sections of this guide.

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