New Year, New Trends For Marketing Technology


2015 is predicted to be a year of growth for marketing technology. Marketing technologists are expected to multiply, and although there is some predicted company consolidation, the overall technology landscape is expected to grow, and some familiar big companies will enter the tech space. Lines between marketing segments will become blurred as hybridization between marketing and other departments will gain traction.

Read the full analysis by Scott Brinker of

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Black Friday sales decline, online sales skyrocket


The American phenomenon of Black Friday shopping has been losing its tread on consumers with this year’s sales down almost seven percent from 2013, according to trade group NRF. Although shoppers are spending less overall and are weary of venturing out to hectic stores, they are more willing to make their purchases online.

Adobe concluded that a new record was set for online shopping over the famous weekend with online Thanksgiving sales reaching $1.33 billion and Black Friday sales hitting $2.4 billion. However, because of more sales starting on Thanksgiving day this year, the margin of sales between the two days was declined from 2013. read more


Red Roof Inn Turns Weather Woes Into Major Sales

Case Study

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Much of the conversation among marketers today focuses on Big Data. More specifically, how marketers can pare it down to make it useful. Leveraging open data—or free information such as government stats or weather information—is one way marketers are using Big Data to inform their campaigns in real time.


In fact, marketers for hotel chain Red Roof Inn saw an opportunity to use this past winter's weather data to turn travelers' woes into valuable offers and increased sales.

“We wanted the data to show us how to compete [during the harsh winter travel months] when it was so competitive with other hotel companies, and [then determine] how this data could help us outsmart them,” says Marina MacDonald, CMO of Red Roof Inn.

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Optimize Your Advertising On Facebook

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Anyone advertising on Facebook should take a quick read here.  For our customers who are running advertising with us, or for those thinking about running advertising platforms on our partner platforms from Adobe Media Optimizer or Kenshoo, please pay special attention to the targeting and bidding sections of this guide.



How A Little Known Concept From Sun Tzu’s Art Of War You’ve Never Heard Can Apply To Your Sales Pipeline


Anyone who has ever been involved in selling something knows that there are so many things that can influence the deal.  Experienced sales teams use formal gates and stages to communicate the progress in their pipelines.  Ultimately these forecasts are reported to Wall Street.  Public companies ask sales teams to not only forecast the size of all of their deals, but also their close dates.  That’s hard.

One tool that we use at LCG is deploy lessons from the military in areas that are helpful.  SunTzu has a terrific concept that we use in assisting with our forecsasts: the “Shih”.  If you’re not familiar with the concept of the “shih” it is an ancient Chinese philosophy in military art, and a key concept in Sun Tzu’s teachings.  It means the “momentum of battle", the unseen powers that influence the conflicts of war.

“To win 100 battles is not the height of skill, to subdue the enemy without fighting is.”  Sales people who convince the customer never to publish an RFP have won the war without ever fighting the first battle.  To have that kind of overwhelming fit with an organization is to have the shih.  read more


Talking to Jeff Lunsford, Chief Executive Officer of Tealium

As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry.  Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies.


We recently had an opportunity to interview Jeff Lunsford, Chief Executive Officer of Tealium read more



LCG Now Featured on KD Nuggets

LCG is now featured on KD Nuggets online list of data mining and consulting companies.

KD Nuggests is top community resource for analytics, data mining, data science software, companies, data, jobs, education, and news.

To see LCG's posting and learn more about the resources the website provides, visit the link HERE.

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