As Black Friday and Cyber Monday fast approach, the question in every consumer’s head can run something like this: Where will the good sales be taking place? Should I skip Thanksgiving altogether and shop early? When is a good time to start rapidly click “Refresh” so that I’m the first one to buy the $10 plasma TV on (Insert e-commerce website here)? From the business side (or the ones creating these coveted deals), it can be a little tricky trying to find the proper balance between discounting too much or losing customers for not discounting enough. Fear not! I’m here to arm you folks with the 2.5 tips and tricks you need to know for this upcoming shopping season!
Global marketing technology leader provides newly patented product to world’s 10th largest Internet company to help marketers collect, connect and take smarter action on big data in their campaigns
CHICAGO – Nov. 15, 2013 – BrightTag, one of the world’s leading marketing technology platforms, today announced a new $27 million round of funding led by Yahoo! JAPAN, which invested in the company after selecting BrightTag’s newly patented Fuse™ technology to power its breakthrough data management platform (DMP).
Yahoo! JAPAN, the world’s 10th largest* Internet company and Japan’s digital market leader, announced plans to launch the world’s first real-time, cross-channel DMP to help brand marketers and agencies leverage the mountain of customer data they’re sitting on. While brands have access to big data through their websites, mobile apps, social media channels, call centers and brick-and-mortar locations, most lack the ability to use that data in real time to deliver more relevant, impactful marketing.
ClickTale and Lima Consulting have joined teams to offer Enterprise organization free Proof of Concepts.
ClickTale launches with Lima Consulting Group in Brazil. At eTail Brazil, held in São Paulo, Brazil, Paul Lima presented the newly established relationship with ClickTale to the marketplace. Daniel Dubin-Conn, who is responsible for partnerships for the Israeli based tech-firm, co-delivered the message and expressed his enthusiasm about entering the Brazilian market.
ClickTale just received recognition from the Deloitte Technology fast 50 in Israel as one of the fastest growing technology firms with over 5,000% growth since 2008.
To request a free trial or a free Proof of Concept visit: http://www.clicktalelcg.com.br/
Carahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience
With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, web analytics is becoming an essential investment rather than an optional business expenditure. What is in store for the crossroads of web analytics and customer engagement? To get a better idea of where everything is trending, we had the chance to chat with Jenna Hafey, Account Representative at Carahsoft Technology Corp. A trusted government IT solutions provider, Carahsoft syncs its technological expertise with an unparalleled understanding of the government procurement process. This breadth enables Carahsoft to consult federal, state and local government agencies on selecting and implementing the best solution and maximizing value driven results.
Adobe Extends Product Portfolio By Adding Satellite Tag Management Solution To It’s Suite of Marketing Software
Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To further strengthen its marketing and analytics business, Adobe has bought Satellite, a tag management technology that helps marketers with analytics and media tracking across web sites. Satellite had been part of a larger interactive marketing agency called Search Discovery.
Search Discovery Co-founder Evan LaPointe, confirmed the acquisition of the Satellite unit, but declined to disclose financial details. Several employees who worked on Satellite will join Adobe.
It looks like the main significance of this for Adobe is two-fold. First, it is bringing one more piece of functionality to its Marketing Cloud. That portfolio already offers services such as Analytics, Target, Social, Experience Manager, Media Optimizer, as well as the new services from Neolane.
The main idea of tag managing services is to consolidate code for different analytics, marketing and advertising services, implemented by websites to monitor how their content is used. Each piece of analytics/marketing/ad code means speaking with different third-party services, and that can slow a site down. Satellite claims to speed up loading times for sites by consolidating that code and taking it out of the markup language behind the site. It’s aimed at both small and large enterprises, who can use the platform to handle multiple sites. (That could mean that Adobe may use it itself as an SME-targeted, cloud based offering.)
Tealium iQ to be one of first solutions seamlessly built in to ExactTarget’s new app marketplace for overall increased marketing campaign efficiency
San Diego, CA (July 17, 2013) -Tealium, the leader in enterprise tag management, today announced a new app for ExactTarget HubExchange, helping joint customers improve marketing agility via an integrated tag management application.
With the new Tealium iQ app for ExactTarget HubExchange, joint customers can select new vendors in the HubExchange marketplace, deploy vendor tags (tracking pixels) through Tealium, and then easily access different vendor user interfaces directly from ExactTarget.
“We are excited to be the first tag management vendor to join ExactTarget HubExchange,” said Erik Bratt, Vice President of Marketing at Tealium. “We think our joint customers will benefit tremendously from the tight integration between the two solutions. They will help marketers to be more agile and efficient in generating results.”
Tag management plays a vital role in executing digital marketing campaigns by empowering marketers to manage third-party vendor tags without depending on IT resources. Tealium’s intuitive management console includes turnkey compatibility with more than 500 third-party vendors. read more
This research reveals that 2 out of every 3 companies believe it`s important to have a direct marketing personalization strategy on their websites, but the question is, are they really doing something that is working? What tools are they using to personalize the customer experience and, how successful is that strategy?
Whoever has the data has the power...get control over your costumers, understand the new trends, interact with them, engage them, and get to know them better and you'll be able to offer a value added proposition at a marketing personalized level.
- Prepping For Black Friday (2.5 Tips for Customers and 2.5 Tips for Companies)
- Congratulations to Our Partner BrightTag for Acquiring $27 Million in Funding Led By Yahoo! JAPAN
- How to get a FREE ClickTale account
- Carahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience
- Adobe Extends Product Portfolio By Adding Satellite Tag Management Solution To It’s Suite of Marketing Software
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