As an online marketing consulting company, we often have an opportunity to eat our own dogfood. As we are conducting more webinars and seminars, we are applying best-practices for online marketing ourselves.
Tip 1: Identify who you want to attend your event and use the features in Google adwords to reach them.
Tip 2: Within the segment, seek impression before clicks.
Tip 3: Go local.
Tip 4: Focus on the information that matters.
Tip 5: Find the passengers as well as the pilots. read more
Back by request, I’m presenting our framework for developing effective online marketing strategy for business on the 3rd of June at 8:30 AM at the Greater Philadelphia Hispanic Chamber of Commerce. I hope you can join us.
I just wanted to extend a personal invitation to our readers.
Here is more information about the event: http://www.limaconsulting.com/Online-Marketing-Strategy-Seminar.aspx
There are volumes written on this topic, but a lot of our clients have been experimenting with the combination between sending direct marketing pieces such as postcards with their online marketing strategies. There is tremendous interplay between catalogs and postcards and what folks do once they are ready to sit down and consider the offering.
According to the DMA’s integrated marketing media mix report, marketers are complimenting digital media with email (79%) and direct mail (75%).
Instead of using postcards that mention a website, use what is called a Personalized URL. Folks in the industry like to say that you always remember your first! Here are three reasons to give this a try using 1:1 marketing. Anything that improves the prospects experience is bound to offer your marketing results a lift. read more
If you haven’t heard of Slideshare and Scribd, it’s time. Everyone knows about YouTube – the tagline is “Broadcast Yourself”. But not all businesses have produced meaningful videos that they are ready to distribute. However, I would argue that just about every B2B business has power points and documents they share with clients and prospects. And if your business has a capabilities brief, marketing collatoral, sales presentation, sales demonstration, or other supporting documentation along the marketing and sales cycle, you should consider posting them in slideshare and scribd.
Today the SIIA, Software & Information Industry Association, announced the 2010 CODiE software award results <http://www.siia.net/codies/2010/winners.asp#Software> – and NetSuite was the recipient of 3 CODiE awards – more awards than any other vendor.
The CODiE awards were established in 1986 and hold the distinction of being the industry’s only peer-reviewed awards program, showcasing the software industry’s finest products and services.
· Winner Best Business Software Solution: NetSuite OneWorld
Other finalists included Citrix Online, Intacct, Neocase Software, OpenAir, Tableau.
· Winner Best Relationship Management Solution: NetSuite CRM+
Other finalists included Parature and Salesforce.com.
· Winner Best Cloud Infrastructure Software: NetSuite SuiteCloud
Other finalists included Boomi and Jaspersoft.
· Finalist in the Best Mobile Experience category: NetSuite CRM+.
Nucleus Research recently published a terrific ROI analysis of an Omniture client that used the SiteCatalyst, Test&Target, Test&Target1:1 and SearchCenter products.
The analysis would make a Wharton Finance professor proud, you’ll note on the last page that there were several areas that the researches did not attempt to qualify, including the net impact of better targeting, segmentation, and promotion to customers. In other words, there is more upside to be had in the years ahead as the online marketing teams learn how to take advantage of improved segmentation.
Dollar Thrifty Automotive Group (DTAG) deployed Omniture to create a central data hub to integrate and act on online and offline customer data, improving its ability to track, target, and measure customers’ Web activity, and increasing productivity and accuracy.
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