The importance of landing pages

Many times companies see landing pages as little more than an extra page on their website tailored for a certain product or promotion.  They know that if done correctly they can be effective, but rarely do people stop to think about why they’re so powerful.

First and foremost a properly designed landing page is a great opportunity to get your consumer into your “kill sack.”  Forgive the old army jargon, but as a former Cavalry officer, I learned the importance of channeling the enemy into an area that the defense selected by using natural and man-made obstacles.  By doing so, the defense can decide what their avenues of escape and where the location of the battle.  The primary avenues for escape are the ones that the defense should have thought about and taken action to  prevent leakages. read more