CPG Creative Best Practices Online: Driving Breakthrough and Persuasion

This is a re-print from Yahoo! blog entry and I’ve injected comments throughout.  I’ve recently had an opportunity to speak with several Consumer Packaged Goods companies, some large, some small and in just about every case was curious about why the industry at large struggles with the development of digital strategy and implementation when they are so advanced in their execution of traditional media.

This research from Ipsos OTX and Yahoo! was terrific and really offered some insights into the product life stage relative to the marketing objectives.  My intuition is that many of these practices will work for e-commerce sites as well.  read more