Ensighten Provides Marketing Enablement for Websites

Interview with: Josh Manion, CEO and Founder of Ensighten

Ensighten is a partner of Lima Consulting Group and is the tag management software that we use to manage digital marketing services like web analytics, ad networks, content optimization, social sharing, conversion pixels and voice of consumer on customer websites.

Q: What made you start Ensighten?

I started Stratigent, a web analytics consulting firm, in 2002 to work with big brands with very complex tagging requirements. So I experienced the pain of managing tags first hand. We tried a couple of the tag management products on the market at that time, but their container tag approach didn’t scale well for enterprises and didn’t support all enterprise tagging use cases, like complex web analytics data collection and site content personalization. In 2009, I decided to solve the problem myself with a fundamentally different approach. The objective was to reduce, or in many cases eliminate, the need for IT / developer involvement in tagging while not limiting the functionality of any marketing service.

I had four key design requirements for the system we built which became the foundation of Ensighten:  it has to deploy in a single line of code, support any tagging use case or vendor without custom development by either party, support any device, and accelerate page load in the process.

Q: What is different about your tag management solution than others?

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