5 Best Practices for Multi-lingual Search Engine Optimization

I recently had several meetings with organizations interested in translating their website as they enter global markets.  Along with our partnership with The Magnum Group, a world-class translation agency based in Philadelphia’s international business district, we provided consulting for these organizations prepared to take on multi-lingual SEO projects.  We advised them with some of following best-practices for multi-lingual SEO projects:

1. Start with your analytics.  Do a deep dive to see what content is visited most often.  Look at complete paths.  It’s not enough to develop a list of the most visited pages.  Users don’t visit the website to just see those pages.  Look at click paths to see how they enter the site, and more importantly what they do once they consume the most popular content.  Pages that have your calls to action are obvious, but it’s pages in between the final call to action and the most frequently visited content that are frequently forgotten. read more