The Value of CRT Positioning

Companies undertand the importance of  refining their CRT (click-through rates). This is because as the rates are improved with higher ranked keywords, the companies’ income can also greatly improve. Essentially, to determine the CTR, ‘number of visits’ is divided by ‘number of searches.’

In previous research, summarised by Chris Soames, an analysis of CRTs from Optify showed the importance of Page 1 and, in particular the top 3 positions.

Below are comparisons of Google click-through rates by position.

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How to use Google Adwords to promote events

As an online marketing consulting company, we often have an opportunity to eat our own dogfood.  As we are conducting more webinars and seminars, we are applying best-practices for online marketing ourselves.

Tip 1: Identify who you want to attend your event and use the features in Google adwords to reach them.

Tip 2: Within the segment, seek impression before clicks.

Tip 3: Go local.

Tip 4: Focus on the information that matters.

Tip 5: Find the passengers as well as the pilots. read more

5 Best Practices for Multi-lingual Search Engine Optimization

I recently had several meetings with organizations interested in translating their website as they enter global markets.  Along with our partnership with The Magnum Group, a world-class translation agency based in Philadelphia’s international business district, we provided consulting for these organizations prepared to take on multi-lingual SEO projects.  We advised them with some of following best-practices for multi-lingual SEO projects:

1. Start with your analytics.  Do a deep dive to see what content is visited most often.  Look at complete paths.  It’s not enough to develop a list of the most visited pages.  Users don’t visit the website to just see those pages.  Look at click paths to see how they enter the site, and more importantly what they do once they consume the most popular content.  Pages that have your calls to action are obvious, but it’s pages in between the final call to action and the most frequently visited content that are frequently forgotten. read more