Engagement Funnel for Social Media for Universities

University Alumni Affairs organizations and recruiting organizations would do well to spend a few minutes learning about how their prospective students and alumni engage with social networks such as Facebook, LinkedIn and Twitter. In our postings, we’ll address how Alumni Affairs and recruiting organizations can use social media.  We recently published a social networking guide for the Wharton School Alumni Association board.  In it we included sections that indicated how to use Facebook and LinkedIn to (1) Create groups, (2) Attract a following and (3) Engage the following.

Best practices for how university alumni affairs associations can use Facebook:

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