Click fraud on the rise in Q3
Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2 2010. The reported click fraud rate for Q3 2009 was 14.1 percent.
Outside of North America, the countries that produced the most fraudulent traffic were Japan, The Netherlands, The Philippines and China.
Why the rise?
“During the past quarter, we saw a growing volume of click fraud flow through a more diverse number of sources, including mobile proxies,” said Paul Pellman, CEO of Click Forensics. “As advertising in videos, social networks and mobile devices continues to grow, advertisers will need to pay close attention to the quality of traffic they receive.”
Source: http://blog.searchenginewatch.com/101021-070006
How should PPC influence SEO?
Pay Per Click Scouts assessing keywords before conducting SEO
Pay Per Click advertising is like reconnaissance, especially for companies that are starting their online marketing strategy. read more
Recent Posts
- Adobe will buy Responsys
- 8 Ways Lima Consulting Group welcomes our new team members
- The Marketing Model Continuum
- 10 Digital Marketing Trends for 2013
- Exciting growth in e-commerce throughout Latin America
Archives
- May 2013
- February 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- October 2010
- September 2010
- August 2010
- June 2010
- May 2010
- April 2010
- March 2010
Categories
- Asia
- Brazil
- Business Intelligence & Analytics
- Business to Business Marketing Funnel
- Business to Consumer
- Cloud Computing
- Content Management Systems
- Customer Relationship Management
- Digital Agency
- e-Commerce
- Enterprise Applications
- Entrepreneurs
- Function
- IBM
- Industries
- iPad apps
- iPhone Apps
- Latin America
- Latino and Hispanic Digital marketing
- Multilingual Sites SEO
- Online Marketing Strategy
- Pay Per Click
- Personalization
- Personalized URLs
- PPC
- Search Engine Marketing
- Search Engine Marketing Research
- Search Engine Optimization
- SEO
- SEO Best Practices
- Social Media
- Social Media Engagement Funnel
- Software as a Service
- The Product Cycle
- Uncategorized
- University Admissions
- University Alumni Affairs
- Web Analytics
- Website Development
Subscribe
